Two Strong Speakers Will Compete for the US Presidency
Hillary Clinton was the first to announce her intention to run for President of the United States, followed by the equally bright and well-known Donald Trump. Both candidates possess powerful oratorical skills, but each has their own unique style and approach to public speaking.
How does political rhetoric differ from business rhetoric?
Political rhetoric significantly differs from business rhetoric. First – it's the form and image of the speaker. An entrepreneur can calmly come out in a turtleneck and sneakers and brilliantly conduct their presentation. Oratorical art won't suffer from this. In politics, this is impossible. If you come out to your inauguration or annual address to Congress in a tracksuit, you won't be taken seriously. There's a dress code standard and it's still impossible to break it.
In terms of content, the presentation of a political and corporate project doesn't differ at all. The audience perceives visual and allegorical information better than other types, both on political and business platforms. The speaker's work with journalists and on television also doesn't differ. Here both Hillary Clinton and Donald Trump are practically in equal conditions. However, Clinton still has more experience in political rhetoric. This is already her second electoral campaign.
What are each candidate's strengths?
The main feature of Hillary Clinton's oratorical mastery is that she always appeals to spiritual, feminine themes, themes of family and unity. This is her strong trump card, since the speaker can present her experience – both success and tragedy. It's easy for her to build a public speech and control its composition and dynamics.
Donald Trump is an ideological entrepreneur-speaker. He has enormous structures and visual projects behind him. It's easier for him to compare and visualize. He is often seen as stronger in economic issues from an argumentation standpoint than Clinton.
What might a debate between the candidates look like?
An approximate dialogue between the presidential candidates might be:
Clinton: "What can you do for America if all your life you only cared about your money – buying golden planes and building palaces?"
Trump: "I created 10,000 jobs. I paid them salaries, gave them opportunities to develop, and paid taxes, for which you did nothing as Secretary of State."
Clinton: "Americans know my achievements and successes in this position, but I consider my main achievement, like every American woman, to be the birth of my daughter, who is always by my side."
Trump: "I raised my daughter the same way, but that didn't prevent me from creating thousands of jobs for America and paying millions of dollars in taxes to my country's budget."
We assume that the 2016 presidential campaign in the USA will be the most intense in the entire history of American elections. We will continue to monitor every public speech by the US presidential candidates and share analysis of the brightest public speeches and oratorical mastery.
