8 Phrases by Richard Branson That a Leader Should Not Say

One of the most successful and charismatic entrepreneurs in the world, Richard Branson, has shared his public speaking advice. In particular, the billionaire gives advice on expressions that speakers should not use during public presentations.

Which phrases create uncertainty?

"It's not a bad idea." This expression contains two negative words at once: "not" and "bad." The audience will perceive the uncertainty of your phrase. It will complicate the situation even more if you add the word "maybe" after this phrase. Be definitive and clear in your assessments.

"OK or alright." An ambiguous, double-meaning phrase, although the most popular in the world. Originally the phrase "OK" meant "everything is correct." But now it can mean a dozen different things. Some will perceive this as "excellent," others as "normal," and still others as "unclear." In English, "OK" is often used in a dismissive form.

"I'm talking about something completely different." Some part of your audience may accept this normally, but another part will categorically reject it. Speak immediately and clearly about the difference in your understanding.

Which expressions set a negative tone?

"You may not like this, but..." Always avoid negative expressions, especially at the beginning of your speech. Better say: "This may be a challenging task, but we will solve it."

"We've had better years." A phrase with negative coloring. People always want positive news, optimistic news, especially when it comes to an annual report. Say that the year was difficult, but we will confidently execute a clear plan for stabilization and company growth next year.

"Nevertheless (however)." This is one of the most destructive phrases in public speaking, which deprives everything said earlier of any meaning. Better say something like "of course, we must not forget about..." or "here it's also worth paying attention to the fact that..."

Which phrases undermine trust?

"Let me get back to your question later." Always tell the truth. If you don't have an answer, say so. If you really need time to clarify something or make additional inquiries, write down the question and give an answer later. Be sure to explain the motive for answering "later." Don't disappoint your audience and be honest.

"No comment." Even if your lawyers and PR managers advise not to give comments, don't say the phrase "no comment" in public speech. It raises doubt about your innocence. Use the phrase: "Unfortunately, it's too early to draw any conclusions yet. Let's wait a bit." Such an expression will be accepted both online and on television.

Richard Branson's advice helps understand how important it is to choose words during public speeches. Proper language not only conveys information but also builds trust, confidence, and positive perception of a leader.